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 Branding

Artfully handcrafted logos and visual identity design for creatives and small businesses.

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Brand identity & logo design.

Visual identity is an exciting step in the entrepreneurial journey whether you're just starting up or looking to rebrand your business with a custom-designed, scripted logo, specifically crafted to your style and vision. With experience in graphic design and front-end web development, your logo will be created with both print and web formats in mind ensuring your brand looks exceptional wherever it is intended.

The design process takes approximately 6-8 weeks for the Logo Package, and 8-12 weeks for the Logo+ Package (depending on the scope of your project). Take the first step and complete the form below to submit your initial ideas and to secure your spot on the production calendar.


DESIGN PROCESS

Firstly, we'll discuss your ideas and the details you'd like to inspire your logo/visuals. If you have a collection of images or a Pinterest board for inspiration it will be helpful to see these so I can get a feel for your design aesthetics. We'll also discuss what you like/don't like about your current branding (if applicable) and develop a mood board based on the direction you'd like your visuals to go.
 

Logo Package

From here three concepts will be presented based on your styling preferences. Three rounds of revisions on your chosen concept are included. Following final sign-off your logo will be packaged and uploaded for you to download. You will also receive full rights to the artwork on transfer of the packaged files.

Custom Crafted will retain the rights to use all artwork in social media and site content.

 

Logo+ Package

The Logo+ Package includes a scripted logo design, an additional Submark and/or illustrated element to elevate your logo further, as well as typographic and style considerations to compliment your design and utilise throughout your overall brand. Once I've gathered together your ideas and inspiration I'll start to create a mood board to represent the direction we'll be moving in for your design and to make sure we're on the same page in terms of your styling and design preferences. I may ask for additional information about your company at this stage to ensure I'm on point about how you'd like your logo to be presented.

The timing for your completed concepts (three will be presented to you) will be discussed during our initial and proposal, and you'll receive digital proofs of each concept for consideration. Three rounds of revisions on your chosen concept are included. You'll also be presented with a suggested colour schemes and typeface/text styles for your overall visual identity. Your final Style Board will be a reference point to help you maintain a cohesive and consistent visual brand experience.

If your project includes branded stationery items production will begin following final sign-off of your logo, submark, and style board.

Once complete  and approved your brand visuals will be packaged and uploaded for you to download. You will also receive full rights to the artwork on transfer of the packaged files.

Custom Crafted will retain the rights to use all artwork in social media and marketing content.

 
 

LOGO PACKAGE | $475.00

Research & Direction

Concepts (3) + Revisions

Secondary Logo

Recommended Usage Guidelines

Artwork in Multiple Formats

( .eps, .png, .tif | black, white, colour ) 

Rights to Artwork

LOGO+ PACKAGE | $750.00+

Research & Style Board Development

Concepts (3) + Revisions

Secondary Logo + Submark

Typographic Considerations

Type & Style Guidelines

Artwork in Multiple Formats

Rights to Artwork

+ add-on Branded Stationery Items (POA)
Including but not limited to:
business cards, letterhead, notecards, packaging
(supplied as digital print-ready files only)

 
 

Let's Get Started

Name *
Name
eg. facebook.com/customcraftedcalligraphy, instagram.com/customcrafted
Give me a brief outline/description of the project you have in mind.
Is there a specific time frame you're working within? *
Please indicate date required by if 'Yes':
Please indicate date required by if 'Yes':
Any final thoughts or ideas you'd like to share?
eg. Instagram, Google Search, etc.

Questions? Get in touch.